Forum Agenda
Morning
* 8:30 - 9:10 Registration
Opening remarks
Keynote speech: The rise and impact of Earned Media
Keynote speech: China's stories, a global audience
Keynote speech: Fundamental changes to communications content following the wide adoption of new technologies
Keynote speech: The power of revolution: A new search paradigm
Keynote speech: The future of international branding
Keynote speech: Case study: The best communications worldwide
Afternoon
Parallel Session One
Overseas communications
Keynote speech: Where are you going when you navigate the wide, open seas? What Chinese firms need to know when communicating overseas
Keynote speech: The reef and the lighthouse: International media trends and opportunities for corporate communications
Keynote speech: What do you do when you reach the other shore? Best practices for Chinese firms when engaging in overseas communications
Keynote speech: Listen to the data: Trends and best practices when collecting global business intelligence via media monitoring
Roundtable: From exploration to action: What to do when "going out"
Roundtable: How to get them to listen: The creation and dissemination of multi-cultural, cross-platform corporate content
Parallel Session Two
Media trends (by invitation only)
* 8:30 am - 9:10 am Registration
Keynote speech: The impact of technology on the work habits and news preferences of content creators
Keynote speech: Observations on development trends in the media content industry
Roundtable: Media content pattern in the future
Roundtable: New Perspectives of content communications, how to tell a good story?
Roundtable: The rise of opinion leaders
